Overview

Job description

– Plan, manage and implement the search program for customer search and conversion strategies.

– Identify and plan a keyword strategy for appropriate campaigns.

– Plan and roll out digital marketing plans, with defined goals using customer insight and analytics data.

– Understand and manage creative campaigns to improve ad performance and quality CTRs

– Responsible for SEO/SEA budget and defining measurement of ROI, along with KPIs and relevant metrics.

– Track and analyse performance campaign data from digital campaigns, and use insight to improve PPC quality scores and digital marketing targets.

– Responsible for improving the website to maximise SEO.

– Work closely with internal departments responsible for content management and other social media campaigns, to formulate an integrated marketing strategy.

– Identify opportunities to grow leads and improve profitability of campaigns

Requirements

– At least 3 years PPC and SEO experience (hands on)

– Proven track record in setting up and improving PPC accounts demonstrating increased ROI

– Proven track record in SEO planning and implementation of on-page and off-page optimization

– Manage Adwords and SEO budget

– Analytical skills in forecasting and reporting and ability to translate into actionable campaigns.

– Demonstrate creativity for campaign development to outperform the competition

– Passion for online marketing and thrives from result driven success.

We offer

– You will work in an open and transparent corporate culture where leadership, relations and respect are important values

– You will participate on very interesting project between countries and regions

– You will get motivating salary and annual bonus

– And also: 5 weeks of vacation, 5 Sick days, meal and relax vouchers, free transport pass within Prague, Contribution to pension insurance

Upload your CV/resume or any other relevant file. Max. file size: 64 MB.
Upload your CV/resume or any other relevant file. Max. file size: 64 MB.


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