Overview
As a Marketing & Communication Specialist within the PR, Communication & Marketing team, you are responsible for developing and executing strategic communication initiatives that enhance brand visibility and support business goals. Reporting to the PR & Marketing Manager, you manage a broad range of tasks across digital and external communication channels.
Key Responsibilities:
- Social Media Strategy & Execution
- Plan, develop, and execute social media strategies aligned with brand objectives, using platforms such as Meta Business Suite and LinkedIn Ad
- Manager to reach and engage target audiences.
- Content Planning & Creation
- Develop and schedule engaging, on-brand content — primarily for social media — drawing from news updates, interviews, press releases, and internal initiatives.
- Copywriting & Messaging
- Write clear, effective copy for digital platforms and marketing materials, ensuring consistency in tone and message in English communications.
- Brand Identity & Consistency
- Safeguard the organisation’s visual and verbal brand identity across all touchpoints, including internal and external content.
- External Communication & Media Relations
- Support media outreach and public relations efforts by preparing content for press releases, coordinating with external partners, and ensuring consistent messaging to stakeholders, including customers, partners, shareholders, and the media.
- Performance Monitoring
- Track and analyse communication and campaign performance using relevant KPIs to optimize strategies and report results to the Marketing Manager.
- Marketing Collateral Development
- Create or coordinate the production of marketing assets using tools such as Adobe Creative Suite, Canva, and Microsoft Office.
- Cross-functional Collaboration
- Contribute to company-wide communication efforts and collaborate with team members on event-related communication and promotional activities.
- ESG touch points
Requirements
o University education (specific field not essential)
o Suitable for recent graduates
o Fluent English (ideally a native speaker, or — half native)
o Experience with social media management tools (specified in more detail directly in the job description for each responsibility)
o Experience with graphic design tools (more specified in the job description)
o Empathy and communication skills
o Copywriting (English sufficiency)
o Time flexible
o Eager to learn
o Proactive mind
